Roz took care to avoid some of the things about coloring books that frustrated her as a child: the paper quality is thick enough to avoid showing through or damaging the picture on the next page. It is sturdy enough to withstand a few journeys without falling apart and small enough to fit in a child's hand luggage. The lines are intentionally not too thick, as this makes it look like it is only for preschool children (the books are very suitable for older children).

The range now includes several Rosie Flo titles and two Johnny Joe books, all of them guaranteed to engage children and encourage their creativity and sense of fun.